History of D.E. Master Blenders 1753 N.V. 


D.E. Master Blenders 1753 N.V. was founded on 28 June 2012, when the company was spun off from Sara Lee. However, the roots go back to 1753 in Joure, the Netherlands, when the Douwe Egberts brand was founded as a grocery business and grew to specialize in coffee and tea. In 1948, Douwe Egberts expanded its business and began exporting its products to other European countries. Sara Lee acquired the Douwe Egberts business through a series of investments beginning in 1978. As part of Sara Lee, D.E. Master Blenders 1753 N.V. expanded its geographic reach and increased its focus on innovation. In 1998, it entered the Brazilian coffee market through a series of acquisitions, most recently Café Moka in 2008 and Café Damasco in 2010. D.E. Master Blenders 1753 N.V.  started to aggressively grow the Cafitesse proprietary liquid coffee systems for the foodservice industry in the 1990s and introduced the Senseo single-serve coffee system in partnership with Philips in 2001. In 2010, D.E. Master Blenders 1753 N.V. launched the L’OR EspressO capsules compatible with the Nespresso® single-serve system.